Our Story

It started with a Mother’s Promise

In the 1990s, when May Hwong became a first-time mother, she encountered a shocking reality: many baby products on the shelves had questionable quality and even more questionable safety standards. She made a simple promise to herself: her children would only use products that were properly tested, verified, and certified, from car seats to cots to strollers. That promise became the standard Safe ‘n Sound was built on.

From a Personal Promise to a National Mission

May’s background as an early childhood educator turned that promise into a purpose. In 2002, she founded Safe ‘n Sound with one non-negotiable rule: every product we recommend must meet or exceed recognised international safety standards.

To go beyond retail and truly educate families, May pursued Child Passenger Safety training in the US and UK. She later helped develop Malaysia’s own certification system, becoming one of the country’s Child Occupant Safety Trainers and keeping Safe ‘n Sound aligned with the highest local and global benchmarks.

Curated products, backed by ongoing support

Chosen for safety, usability, and comfort

We carry a carefully selected range across needs and budgets, including Joie, Axkid, and snskidz. Every product we distribute is chosen for safety performance, real-world usability, and comfort for your child.

And when you need help later, we are here. Our team supports you with selection, installation checks, and adjustments over time, so you can keep using it correctly as your child grows.